Welcome to Afleurist!

The best part of your business should be the flowers.

Afleurist is event floral software. Build your recipes from a virtual, drool-worthy flower library that actually inspires your creative juices as you plan your weddings & events.

Oct 26We launched
175+florists already loving the new software!
170+events created
Get back to the flowers

It's time to ditch the spreadsheets.

Somewhere between the first inquiry & the last bucket, the flowers stopped being the whole job. Afleurist hands the day back to the part you love. Build recipes with bloom-level photos & watch your stem counts add up as you build your events. Get back to the flowers & let Afleurist handle the rest.

See inside the app

Three jobs it takes off your plate

pricing & profit

I see your future and there's more $$ in it.

Imagine pricing an event & watching, as you build it, exactly what you'll take home. Flower cost, tax, extra expenses & your profit move with every recipe & every price you change. No more keeping all of these details in your head during event week!

Price an Event
Harper & Lee Wedding › Budget
69% margin · Healthy
Client quote$9,000Includes $810.00 sales tax (9%)
Your profit (take-home)$5,640.00Working budget · $7,790
Hover for the details. The striped blocks are tax & extras, and everything else is what you get to keep.
Flower budget  EVENT TOTAL$2,150.00 ordered / $2,400.00 budget
(Example event from inside the app)
recipes & stem counts

Pick the blooms. We’ll do the math.

Every arrangement is a recipe. Pull flowers from the library, set quantities, & watch the margin bar update as you go. Your wholesale cost, suggested retail and event profits automatically update as you build your order.

Build a Recipe
Recipe building, recorded inside the app.
ordering

Sourcing is the fun part again.

Every recipe feeds one master flower list. Afleurist totals the stems per wholesaler, rounds to bunches, & carries your notes (“Sub Barista Rose”) onto the order. No more comparing wholesalers across a dozen tabs!

Send an Order
Afleurist order screen showing totals by supplier
The flower library

A visually beautiful library of real varieties, with your favorites season-to-season always within reach.

A wholesaler photo shows a tight bunch of roses & leaves you guessing at what color pink they’ll open up to be on wedding day. Every photo here shows how the flowers actually open at bloom level. The library is regional, so what you fall in love with is typically something you can source locally and arrive at your studio door. Save your favorites & find them again next season!

Explore the library
A scrolling tour of the flower library · 886 varieties
About meMeet your florist

Hi! I'm Crystal,

A florist for 12 years & a wedding florist for 7. I started my wedding floral business out of my garage studio a week before my first baby was born, & I spent the following years running a business growing flowers & babies.

Planning one event meant a dozen tabs open. I’d compare wholesalers, check my margins, then start over, all while my baby was asleep in my arms. No floral software worked the way I needed, & that time was too precious to waste. So I teamed up with my brother Caleb, a SaaS developer for 10+ years. Over three years of Tuesday nights, we built the software I wished I had.

Let’s get back to the flowersXXX Crystal

CrystalFounder & florist
CalebIn-house SaaS developer (& my brother)
What our users are saying

“Love it!! It just makes sense. Love the flower library with prices already there!”

Florist · Afleurist User

“Already logged in!!! LOVE THE REALISTIC FLOWER PHOTOS!!! No more color surprises from the wholesaler!”

Launch Week

“I LOVE the software already, it is sooo user friendly! I can’t wait to learn more about it & set up my upcoming events.”

A Happy Customer!

“I was playing around with the software yesterday and I LOVE it. You guys did an awesome job!!!”

Launch Week

“Already signed up and playing around!! I love it!”

A Happy Customer!

Free through 2026, then less than one bunch of Juliets a month

Garden-style arrangement of dahlias, mallow & hydrangea on a stack of flower books
free through 2026!
Afleurist
$27/ month, starting January 2027
  • Unlimited events, recipes and mood boards
  • Flower library with photos, colors and seasons
  • Budget, cost summary and profit on every event
  • Per-supplier ordering and production views
  • Invite team members and freelancers
  • Works on your phone, same features as desktop
Afleurist App

Cancel any time. No contracts, no setup fee.

Get back to the flowers & let Afleurist handle the rest.

Start with one event! It's free through 2026, we want you to experience how easy & joyful event planning can be again!

Let’s Check It Out!
Weekly-ish notes

Pricing tips and production-week sanity, in your inbox

Short, useful notes from our home studio. What's in season, how to price the tricky stuff, & what we're building next!

No spam | Unsubscribe in one click.

You're on the list. See you in your inbox!